What are your thoughts on “learn more” links?
Have you considered the potential impact on your website? Is it killing your conversion rate and increasing your bounce rate?
A Google search for “Learn More links” generates approximately 3,080,000,000 results. In other words, people have a lot to say on this subject.
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Does increase website traffic increase sales?
Well, technically, yes.
Assuming your conversion funnel is optimized enough, an increase in visitors will equal additional sales.
But what if the people visiting your site were window shoppers, or worse, spam bots, not interested in making a purchase?
Would that traffic still be valuable?
Not!
Are you considering a website redesign or wondering how to generate more leads from your website? There are several critical elements you must never forget to include.
It doesn’t matter if you are designing the first website for your business or taking on a revamp, some details are more important than others. There is a big difference between an “average, run of the mill” business website and one that is built to achieve great results.
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Do you want to attract visitors who are looking for what you offer? Track ROI down to the penny? You can do this with Google AdWords.
Google AdWords is often overlooked by businesses because it can be expensive. Like any form of advertising, pay per click (PPC) is not for every business, but PPC offers a number of advantages over other forms of advertising. Read More
Conversion rate optimization. It is enough to drive you nuts. At the same time, mastering this part of your business could boost revenue and profit to new heights. How does that sound?
Many people think conversion rate optimization is all about one thing: content. While this is a big part of your website, you cannot afford to overlook the importance of design.
The wrong web design elements can hold your site back from achieving great success. Conversely, making a few changes may be all it takes to reach your goals.
Enough about the importance of conversion rate optimization. Let’s examine five aspects of your site’s design that are killing your conversion rate:
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What is trust? In the digital domain trust is revenue.
Every business wants to increase sales, revenue and customer loyalty.
In an effort to do so, companies will offer promotions, create social media contests, and advertise their business.
All of these things are good, but make sure you have a trustworthy website.
Trust is tough to earn. With the possibility of phishing scams, malware—or even just plain poor customer service, people are much more wary with websites than ever before.
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Find out if you’re making mistakes in Google. Get Graded Today
August 13, 2019
