How to Write SEO Friendly Headlines That Will Get Clicks

The simple blog headline haunts all people who write online. You’ll hear how much time you should spend on a headline, but doesn’t it seem overkill after writing an article that took a couple of hours?

After all, the content is the part that should matter, not a silly headline, right? This is true, but the explosion in content means you are competing for readers’ attention. A day on the internet consists of 2.73 million blog posts, 144.8 billion emails, and 500 million Tweets daily.

More reasons why headlines are important

• 80% of people will read a headline, but only 20% of people will read the article. Capture that extra 80% with a powerful headline.
• A catchy headline can boost your traffic by 500%.

Learn a Headline Writing Formula

The unfortunate nature of the internet is that you need to grab attention. The good news is that you don’t need to spend another 30 minutes devising your headline if you have a formula in your back pocket. Let’s check out some simple tricks I use to write catchy blog headlines.

1. Throw the Word “Things” Out of Your Vocabulary

When did you last use the word “things” in one of your blog headlines? Don’t kid yourself. You know it’s an awful word with little appeal. So, why use it over and over?

What other words can you use?

• Ideas
• Effects
• Habits
• Assets
• Secrets
• Tricks
• Lessons
• Reasons

Would you rather hear about “10 Things That Help You Make Money” or “10 Secrets That Help You Make Money?”

2. Make an Intriguing Promise

You can typically place the promise at the end of your headline. In this article, my promise is “…That Spike Conversions.” You can even go for something more extreme, but make sure you can follow through with data or stories that back it up.

For example, you might write an article titled “10 Creative Ways to Sell Your Home in Just One Week.”

3. Where Can You Insert Quantifiable Specifics?

Numbers are always a surefire way to boost click-through rates, and the more obscure the number, the better. Instead of creating a list with 10 points, consider going for 13 or 17 to go against the crowd.

4. Sneak in Adjectives that Aren’t Used Often

The words “quick” and “easy” tend to be used in headlines, but what about the more creative and enticing adjectives?

Here are some adjectives to get you started:

• Clumsy
• Thrifty
• Wild
• Free
• Effortless
• Wonderful
• Peculiar

The list is endless, but you can check out Enchanting Learning for a nice start.

5. Forget About Stuffing Keywords

Targeting particular keywords helps a bit with SEO, but when you make it the focus of your headline-building process, your headlines eventually become rigged and stuffed with keywords.

Most people are fairly attuned to the workings of the internet, so just plopping keywords in your headlines makes you look rather unoriginal. Understand how keywords work, write for humans, and structure for search engines.

6. Raise Curiosity With Cliffhangers or Questions

Some might consider this a trigger, and I often debate whether to recommend them because too many companies use cliffhangers and questions to create click bait, which is often annoying and misleading for users.

Instead, reveal the article’s true purpose in the headline but incorporate a cliffhanger or question.

For example, “You’ll Never Believe This Money Making Trick I Learned at Coachella.”

As long as you reveal the trick in your article, you shouldn’t have any problems.

7. Ultimate Headline Formula

Try out this formula to grab a few words, mash them together, and come up with a better headline in seconds:

Numbers + Adjective + Target Keyword + Rationale + Promise
Example: 8 Simple Ways to Improve Your Business Blogging Today

Bonus: Headline Examples

Here are eight bonus headline strategies that are backed by psychology.

1. Surprise – “This Is Not a Perfect Blog Post (But It Could’ve Been)”
2. Questions – “Do You Know How to Create the Perfect Blog Post?”
3. Curiosity gap – “10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!”
4. Negatives – “Never Write a Boring Blog Post Again”
5. How to – “How to Create a Perfect Blog Post”
6. Numbers – “10 Tips to Creating a Perfect Blog Post”
7. Audience referencing – “For People on the Verge of Writing the Perfect Blog Post”
8. Specificity – “The 6-Part Process to Getting Twice the Traffic to Your Blog Post”

Conclusion: Describe, Don’t Deceive

If your headlines don’t lead people to relevant content, you fail on all counts. After developing a solid headline, double-check to ensure it isn’t misleading.

You’ll often hear that it’s best to spend a significant amount of time writing your blog headlines, which is true if you don’t have a formula to expedite the process.

In the comments section, let us know if you have any other systems that work for your headline creation process.